Nothing really worth doing, that can have profound change is ever easy

By: John LoGioco, CCO.


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I am very excited to announce I have joined the team at Zebra Medical Vision as Chief Commercial Officer.  The opportunity to help transform the healthcare industry by teaching computers to read, interpret and make diagnoses from medical images is an incredible charter.  Many people are asking why I am moving from ad-tech to med-tech.  The answer is simple: I want to build another great, global company like Outbrain, with people that I respect and trust, with an end goal to profoundly improve the lives of millions of people.

The founders, Eyal Gura, Elad Benjamin and Eyal Toledano and the rest of the Zebra team have done an amazing job to date, developing the most advanced image diagnostic algorithms in the world.  I am looking forward to helping extend the usage and reach of these great applications on a global basis.  The Zebra technology is based on machine learning, as image diagnostics is an ideal vertical in which to apply deep learning and artificial intelligence.

I spent the last year helping Phrasetech, a Tel Aviv startup build out an artificial intelligence platform centered on content creation.  I have to thank the team at Phrasetech for helping me truly understand how artificial intelligence can be applied to real-world problems.  Before Phrasetech, I spent 10 years as a founding member of Outbrain, helping founders Yaron Galai and Ori Lahav build Outbrain from a garage startup to a global success.   As such, I am drawing on these two great experiences of building a global company and applying “ai” to my new role at Zebra Medical Vision.  It will be challenging, in fact quite challenging as I must also ramp up my domain knowledge on the clinical side of the business.  But as I have learned, nothing really worth doing, that can have profound change is ever easy and for this I am excited.  It’s only fitting that I put the final edits on this post on a flight back from Israel.  


We just concluded a management offsite and during my stay, I was given the biography of Shimon Peres, No Room For Small Dreams.  It’s an excellent read on many levels, especially for anyone blazing a new trail where the playbook is not written, the path not worn.   Like Shimon, I often get asked what achievements are you most proud of, and I loved how Shimon answered, in his own words: “I respond by telling them the story of a great painter, who was once approached by an admirer of his art.  “Which of your paintings do you consider your most beautiful?” The man asked.  The painter looked up at the man, then turned his gaze toward a large blank canvas, resting on an easel in the corner of the room.  

“The one I will paint tomorrow” the painter answered.


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